Project Overview
I designed a quarterly software release email template for Vivacity Tech PBC to communicate updates for the
Dream™ Asset Management software. The goal was to create a clean, branded layout that made new features and
improvements easy for customers to understand.
Sections
- Purpose →
- Process & Collaboration →
Collaborating with both the lead developers and graphic designer, I ensured the information was accurate,
engaging, and visually cohesive. This project showcases how combining design and development expertise can
enhance communication between teams and strengthen customer-facing materials for tech-based companies.
Tools
Figma, Adobe Illustrator, Adobe Photoshop
Project Type
Vivacity Tech PBC
Purpose.
The quarterly software release email template was created for Vivacity Tech PBC to keep customers informed
about new updates to the Dream™ Asset Management software. The goal was to design a visually cohesive and
user-friendly format that highlighted key features and improvements in a clear, accessible way. By
creating a consistent structure, the template helps customers quickly understand what’s new and how the updates
enhance their user experience.
Beyond simply announcing updates, the project aimed to strengthen the company’s brand presence through every
customer interaction. The design needed to feel professional and trustworthy, while also reflecting Vivacity’s
modern, tech-forward identity.
Process & Collaboration.
Using Figma, Adobe Illustrator, and Photoshop, I designed the layout, wrote the copy, and developed supporting
assets in line with Vivacity’s brand guidelines. Since I was part of the software development team as the web
designer, I already
understood the new features being released and could translate technical updates into clear, customer-friendly
language. When details were uncertain, I worked directly with the lead developers to ensure accuracy and
relevance.
I collaborated closely with the graphic designer, who provided the header image and valuable design feedback
that
helped refine the final layout. Together, we achieved a clean, modern design that effectively balanced
aesthetics and functionality.
Project Results.
This project demonstrated how integrating graphic design, web design, and
development knowledge can bridge communication between creative and technical teams and result in more
impactful, polished deliverables for tech-based companies.